This market is exciting and opportunity filled!
The Hispanic market is without a doubt, a very important growing segment in the U.S. If you are a business looking to expand your sales by connecting with the Latino consumer in a genuine way, you have landed on the right place.
We are a marketing consulting business that creates value by really learning about your goals and helping you achieve them. If one of your goals is to reach this vast market, we are there with you!
Hispanics now comprise over 17% of the U.S. population. Together with other multicultural groups, they comprise over a third of the population in the country. These groups are thriving and have the power to purchase many products and services. Hispanics alone boast a purchasing power of over $1.7 trillion and they are located throughout the U.S.
Companies have the great opportunity to cater to a large segment that many times goes underserved. Big and small businesses alike can expand their reach within their own country by connecting to the Hispanic consumer and creating long term relationships with its customers by not only targeting them through demographics, lifestyle, or psychographics, but by reaching them via culturegraphics.
Knowing how to cater to the market only comes from a deep understanding of the culture and subcultures that make up this evolving segment. Understanding their beliefs, attitudes, and language is a step closer to creating great strategies to capture this opportunity.
Things we can do for you
We have many ways to help you prepare and execute inclusive strategies that enable the expansion of your business locally and nationally. We hold workshops, consulting sessions, marketing plan creation, and provide strategic direction to reach this evolving segment.
If you’re an existing business or organization that is currently reaching the market, we can also help through:
- Creating market penetration/expansion strategies
- Evaluating current marketing efforts
- Measuring success of current strategies
- Managing brand and brand reputation
- Maximizing lifetime customer value