Hispanic marketing

15 Jul: My 5 Favorite Ways to Optimize Content for the Hispanic Market

In recent months I have noticed and followed the hot topic of content creation for the Hispanic market in the United States.  This seems to be taking place thanks to recent shifts on Google algorithms that are asking for better online content, instead of artificial SEO.  As the latest Portada issue explains, these changes in algorithms emphasize the need for unique and high quality content, especially for the Hispanic market, which is definitely underserved.  Algorithms won't forgive thin content, or over-stuffing anymore, and companies are now taking action on what seems to be the perfect opportunity to create great content for this consumer.
SEO Optimization

01 Jul: 3 SEO Factors to Consider for Business Websites

There are several factors to consider when building a website for your business. An easy to use navigation bar, a mobile friendly page, and useful contact information are some of the basics when building your presence online, but will your audience find your business easily? This is when Search Engine Optimization comes into place. Search Engine Optimization or SEO is the process of optimizing your website to appear on search engines top pages and turn visitors into customers. Major commercial search engines such as Google, Yahoo, and Bing can effectively route traffic to your site and potentially turn visitors into customers if you build your site with SEO in mind. So how do you turn SEO into your new marketing strategy? There are a few key best practices to keep in mind while creating or updating a business site.
seo health and wellness

23 Oct: Branding Your Health and Wellness Business Through SEO

As a business owner you want to share your health and wellness knowledge with your customers and inspire them to try new ways to stay healthy. You have found your passion and turned it into a business through self-dedication and hard work and now you have realized the importance of having a web presence and using SEO to reach your ultimate consumer. But, where to start? Well, today we will give you some tips to maximize your outreach using search engine optimization techniques on your wellness website.
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18 Mar: Is Football Becoming the New Sport for Hispanics?

Fútbol is a particularly strong sport around the world, especially among Hispanics. A new sport though, seems to be capturing the heart of Hispanics: American Football. Recent polls conducted by ESPN have revealed that the NFL has approximately 25 million Hispanic fans, an amazing figure for this sport.  Nielsen has also determined that during the 2012 and 2013 Superbowls the highest Hispanic fan was attending and watching the games including the regular seasons.  So are Hispanics leaving Fútbol  behind for the new Football?