DIGITAL MARKETING: AN EVOLVING FRONTIER

Digital Marketing has evolved to become the most important way we communicate with our customers and with each other. The ultimate goal is to increase an organizations sales, profit, or to take a specific action, while sustaining a competitive advantage. Using digital marketing as a strategic approach is a must if you want to be at the heart of your target’s mind.  It is one of the key ingredients and most important aspects of being able to be found online.

Many of your current and future customers are already looking for you, but you must have the tools to reach them.

 

Digital Marketing Tools

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media
  • Web Analytics
  • Pay Per Click (PPC)
  • Mobile Marketing

Digital Marketing Importance

  • Global B2C e-commerce sales are estimated at over $4.5 trillion by 2021
  • 60% of the world population uses the Internet
  • According to 2019 study, search traffic generated 65% of total e-commerce sessions, 33% through organic search, and 32% through paid search
  • According to 2019 Think with Google study, 59% of shoppers say that shopping on mobile is important when deciding on a brand or retailer

Turn On Your SEO Dimension

Search Engine Optimization is part of Search Engine Marketing, and is an organic way to help customers find businesses via search engines. By using the right keywords on web content and tags on your site, together with other offline practices your website can be better linked and found online.

  • SEO helps to attain top Search Engine Result Page rankings, which means more traffic to your site and more leads to purchase your product or service.

11-D Marketing helps you to gain top rankings, manage your efforts, research your industry for better positioning, and also help with Spanish SEO if your trying to reach the Hispanic or Latin American markets. We also help you develop a content creation strategy to develop good SEO practices. 11-D Marketing helps you turn on your SEO dimension.

 

 

 

Engage Your Social Media Dimension

Social media is a medium that has evolved to become one of the most important ways of sharing information across any segment line or geographical area. Customers are able to talk to each other, discover products and services, evaluate information and companies, and make purchase decisions. It has become the fastest conduit for information, and has shifted the power to make decisions from companies to customers. The power of social media lies in the potential and ability to spread word of mouth much faster and exponentially to a wider range of people. This works for businesses to create competitive advantage, or against them if they are not aware what is being said about the brand.

 

Sharing through these platforms is increasingly becoming the norm for customer contact, and necessary to thrive in business. Whether your business is engaged in social media or not, there is a chance customers are already talking about you or looking for you. To take advantage of social media is to engage with your current customers as well as the potential customers that are already looking for you.

Creating fresh content for these platforms is also important, but one of the most pressing challenges companies face. 11-D Marketing guides you through setting up your accounts and help you create the content necessary to engage your customers. We deliver day-to-day messaging and help you create a strategy for consumer engagement, promotions, and content delivery to build your social brand. Join the conversation!

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Digital Marketing E-Book

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